In 2016, Toyota introduced the groundbreaking Prius Prime, the first plug-in hybrid model from the automaker, to succeed its predecessor, the Prius Plug-in Hybrid. The 2023 Prius Prime continues this legacy by employing a dual gasoline-electric powertrain, offering a seamless blend of fuel-saving efficiency and advanced technology.
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Introducing the Toyota Prius Prime
The Toyota Prius Prime stands as a global icon of plug-in hybrid vehicles, developed and manufactured in Japan. Revered for its fuel-saving prowess, the Prius Prime boasts cutting-edge technology features, making it a preferred choice among eco-conscious drivers.
Performance and Popularity
In the United States, the Toyota Prius Prime reigns as one of the most popular plug-in hybrid models, outperforming its predecessor, the Prius. With enhanced power and efficiency, the Prius Prime comes equipped with advanced features including a multimedia entertainment system, blind-spot warning, automated parking, intelligent cruise control, and more.
European Influence
Known as the Toyota Prius Plug-in in Europe, the Prius Prime is equipped with a new hybrid powertrain that allows for approximately 50 kilometers of pure electric driving before switching to gasoline power. Safety and driver assistance features, including collision warnings and lane-keeping systems, further enhance the European driving experience.

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Pricing Spectrum
The Manufacturerâs Suggested Retail Price (MSRP) for the 2022 Toyota Prius Prime starts at around $28,220 USD for the base LE trim. The XLE trim begins at approximately $30,000 USD, while the Limited trim commences around $34,000 USD.
Key Technical Specifications
The main technical specifications for the US version of the 2023 Toyota Prius Prime are as follows: ⢠Engine: 1.8-liter 4-cylinder hybrid engine combined with an electric motor, delivering a maximum output of 121 horsepower. ⢠Battery: Equipped with an 8.8 kWh Lithium-ion battery. ⢠Drive: Front-wheel drive. ⢠Transmission: Continuously Variable Transmission (CVT). ⢠Fuel Economy: 1.3 L/100 km (city), 5.3 L/100 km (highway), 2.2 L/100 km (combined). ⢠Dimensions: Length 4.65 m x Width 1.76 m x Height 1.47 m, Wheelbase 2.7 m. ⢠Weight: 1,474 â 1,535 kg. ⢠Seating Capacity: 5 seats.
Exterior Elegance
The Toyota Prius Prime boasts a modern and technologically infused exterior design. The distinctive Toyota logo takes center stage on the high-density grille. LED headlights and triangular fog lights seamlessly integrate into the front fascia, radiating a futuristic charm.
Interior Comfort
The interior of the Toyota Prius Prime showcases a contemporary and luxurious design, providing comfort and convenience for passengers. With ample space to accommodate five individuals, the cabin offers adjustable leather seats, dual-zone automatic climate control, a cutting-edge 11.6-inch touchscreen, premium JBL sound system, panoramic moonroof, and more.
Innovative Features
The Toyota Prius Prime is equipped with a multitude of innovative features and conveniences, catering to modern drivers: ⢠Infotainment System: 11.6-inch touchscreen with Entune 3.0, Apple CarPlay and Android Auto integration, JBL 10-speaker sound system, SiriusXM radio, USB-C ports. ⢠Automatic Climate Control: Dual-zone automatic climate control with temperature sensors to ensure interior comfort. ⢠Remote Control: Remote start and remote climate control functions, accessible through a smartphone app. ⢠Advanced Safety: Pre-Collision System, Lane Departure Alert, Blind Spot Monitor, Intelligent Parking Assist, Vehicle Stability Control, and more.
Safety and Operation: Safety Features
The Toyota Prius Prime comes equipped with advanced safety features including Pre-Collision System, Lane Departure Alert, Brake Assist, Blind Spot Monitor, Vehicle Stability Control, and Intelligent Parking Assist.
Operation: The Prius Primeâs operation is highly regarded, combining a hybrid powertrain with advanced technologies to deliver a smooth and efficient driving experience.
Fuel Efficiency
The 2023 Toyota Prius Prime excels in fuel efficiency due to its hybrid powertrain and advanced technologies. It achieves an impressive: ⢠Approximately 1.2 L/100 km (83.3 km/l) in hybrid mode, emitting around 28g/km of CO2. ⢠A pure electric range of approximately 40 km on a full charge, emitting no tailpipe emissions.
Overall Assessment
Pros
Fuel Efficiency: The Prius Primeâs hybrid system delivers superior fuel economy, excelling beyond traditional gasoline-only vehicles. ⢠Smooth Operation: The hybrid powertrain ensures a quiet and smooth driving experience.
Modern Design and Amenities: The Prius Prime boasts a modern exterior, luxurious interior, and a plethora of amenities.
Cons:
Limited Cargo Space: Due to the integration of the electric battery, the cargo space in the Prius Prime is somewhat limited.
Acceleration: The hybrid powertrain may result in slower acceleration compared to gasoline-only vehicles.
Design Preferences: The Prius Primeâs unique design may not appeal to all consumers, particularly those seeking sportier or classic aesthetics.
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