Bridging the gap between opulence and electrification, the Mercedes-Maybach EQS 680 SUV makes a grand entrance as the world’s first commercial luxury electric SUV. Officially revealed at the Beijing Auto Show, this SUV seamlessly combines the cutting-edge technology of the EQS SUV from Mercedes-EQ with Maybach’s exclusive elegance. With an expected price of $200,000, the Maybach EQS 680 SUV redefines luxury travel in the electric era.
Defining the Segment
The Mercedes-Maybach EQS 680 SUV takes its place in the realm of ultra-luxury SUVs, marking a significant stride towards the electrification of high-end automotive vehicles. In a league with contenders like the Rolls-Royce Cullinan, Bentley Bentayga, Aston Martin DBX, Lamborghini Urus, and even its sibling, the Maybach GLS, the EQS 680 SUV stands as a singular offering, melding opulence and electric prowess.
A Landmark in Electric Luxury
While some manufacturers have introduced limited-run luxury electric SUVs, the Mercedes-Maybach EQS 680 SUV stands apart by presenting a commercially available, mass-produced model. Even top-tier electric SUVs like the Tesla Model X, BMW iX, and Rivian R1S are overshadowed by the sheer majesty of the Maybach EQS 680 SUV.
Target Audience and Market Focus
Designed to cater to discerning customers seeking serenity in motion, the Maybach EQS 680 SUV targets those who appreciate not just comfort, but also a progressive mindset, openness to cutting-edge technology, and a lesser concern for charging infrastructure. Its silent and smooth operation aligns perfectly with those seeking the epitome of luxury electric travel.
Global Market Presence
The Mercedes-Maybach EQS 680 SUV primarily focuses on regions with a well-developed EV charging infrastructure, such as China and the United States. Additionally, it aims to appeal to European and Middle Eastern luxury SUV enthusiasts who value both prestige and sustainable mobility.
Pricing and Variants
While official pricing is yet to be disclosed, the Mercedes-Maybach EQS 680 SUV is anticipated to carry a price tag of around $200,000. Deliveries are projected to commence later this year, initially in key markets. Production will take place in Alabama, USA, sharing assembly lines with the standard EQS SUV.
Distinguishing Features
The exterior of the Maybach EQS 680 SUV bears Maybach’s distinctive touches, with the iconic Mercedes star gracing the front and a black panel bearing the exclusive Maybach insignia. Chrome accents adorn the front grille, air intakes, and window surrounds, emphasizing its luxurious appeal. The Maybach logo makes subtle appearances throughout, culminating in a refined and harmonious design.
Interior Opulence
Inside, the interior of the Maybach EQS 680 SUV mirrors the standard EQS SUV but is adorned with Maybach-exclusive elements. Passengers are treated to the MBUX Super Screen, accompanied by bespoke graphics and a distinctive blue color scheme. Rear passengers enjoy dual 11.6-inch screens integrated into the front seatbacks, fostering a sophisticated shared experience.
Striving for sustainability, the Maybach EQS 680 SUV pioneers the use of plant-based vegan leather, crafted from coffee bean husks. The eco-friendly leather is complemented by sustainably sourced natural wood trim, contributing to the overall opulence of the interior.
Performance and Innovation
Under the hood, the Maybach EQS 680 SUV boasts impressive electric power, with a combined output of 649 horsepower and 900 Nm of torque. This enables a graceful 0-100 km/h acceleration in 4.4 seconds. The DC charging capacity matches the standard EQS, while the estimated overall range reaches around 600 kilometers per charge.